Luxury Fashion Branding - Trends, Tactics, Techniques Luxury Fashion Branding - Trends, Tactics, Techniques Luxury Fashion Branding – Trends, Tactics, Techniques, written by Uche Okonkwo, with a Foreword by James Ogilvy, Publisher of Luxury Briefing, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of luxury fashion management through tracing its origins, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions, environmental analyses, customisation methods, business modelling and case studies.
Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; or those who simply want an insight into this intriguing business.
The book is now available from major book retailers, e-retailers and from the publishers, Palgrave Macmillan. To purchase online click on your nearest location below:
| France | U.S. | Japan | Germany |
| U.K. | Canada | China | Other |
For further information, visit the book's website at www.luxuryfashionbranding.com or the publisher's website www.palgrave.com.
You can pre-order this book by clicking here!
The luxury industry is currently undergoing an important evolution driven by the Internet and digital technologies. The sector has been slow to adopt advanced e-Business strategies mainly due to the contradiction between the ‘exclusivity’ of luxury and the ‘mass accessibility’ of the Internet. In addition, the traditional management style of most luxury companies and the modern business requirement of the Internet appear to be two parallel lines with no meeting point. At the same time, luxury consumers are all online and are driving the ‘participation’ movement through Web 2.0. platforms like blogs and social networks while controlling the entire blogosphere and expecting luxury brands to address their needs online.
Luxury Online is the first book that analysis luxury e-Business approaches and brings into perspective relevant complex issues such as the luxury e-Experience, e-Communications, e-Commerce, e-CRM, luxury Web 2.0., luxury website design strategies, 2-D and 3-D web platforms, Webmospherics, the luxury e-Consumer, Mobile luxury and more. Written from a strategic and insightful business perspective with a timeless approach, Luxury Online provides relevant, insightful and up-to-date information and analysis on e-Business that could be applied across multiple industries.
The book is now available for pre-order from major book retailers, e-retailers and from the publishers, Palgrave Macmillan.
Radha Chadha and Paul Husband’s book is the first book to explore how and why an amazing “luxeplosion” is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes.
The book explains the paradox of simultaneously pumping up your product’s status while pumping it out to the masses and offers a tried-and-tested approach to creating an explosive following for your brand. It outlines a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India.
For more information, visit www.cultoftheluxurybrand.com.
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right.
This new edition of Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.
For more information, visit www.tungateinparis.com.
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.
This book argues that because of this all organizations should make the brand their central organizing principle, guiding every decision and every action. "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
For more information, visit www.profilebooks.co.uk.
The Brand Glossary - InterbrandRecognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced a companion for business and marketing practitioners, branding professionals, executives, academics, and students.
Much more than a glossary, this is an invaluable companion for all those creating and managing brands. The comprehensive list of terms covers each subject in appropriate and manageable detail. It contains illustrations big and small, brand facts, and relevant quotes - all to help communicate the practice of branding.
For more information, visit www.palgrave.com.