For me purchasing a bag is not a trivial act, your bag is linked to your personality and you intimacy, because I could not find this ideal companion, it most likely encouraged me to create my own sins. I had the idea of bags designed in a very “couture” spirit, with architectural lines discretely accentuated with fashion details. Rare pieces put together in small “ateliers” in leathers chosen for their remarkable details.

 

Luxury houses lose their souls a little in constantly trying to create the "it bag" using celebrities and media exposure. However, I believe that the "it bag" has a limited life cycle, and it over "consummation" renders it banal. Moreover, it triggers a feeling of frustration. Women want a special bag that will be cannibalized by a new "it bag". It is not the way I see things. This phenomenon was one of the drivers to the creation of my own brand. My bags are authentic, timeless, created to exist longer than a trend.

 

 

I had the chance to work with amazing designers, they first of all moved me with their way of interpreting women and they taught me to be creative and they left me with the desire of creating bags that are like couture pieces with unique lines, essential details and well worked finishing details.