Fashion Brands By Mark Tungate

Fashion Brands: Branding Style From Armani To Zara

Fashion Brands: Branding Style From Armani To Zara by Mark Tungate shows that once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right.

This new edition of Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion sense‟ – and reveals how a mere piece of clothing can be transfomed into something with mystical allure.

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