Books, Journals and Articles, on the business and creative sides of luxury.

  1. Publications_crop

    Luxury Online By Uché Okonkwo

    Luxury Online – Styles, Systems, Strategies, is the first book to critically analyze the business of luxury in the context of the internet, digital media, new technologies and innovation.

  2. 021

    Luxury Fashion Branding By Uché Okonkwo

    Luxury Fashion Branding – Trends, Tactics, Techniques, is the first book that addresses the business of luxury from a strategic viewpoint.

  3. Luxe-Mag.Com---Books---Fashion-Brands,-Branding-style-from-Armani-to-Zara

    Fashion Brands By Mark Tungate

    Fashion Brands: Branding Style From Armani To Zara by Mark Tungate shows that once a luxury that only the elite could afford, fashion is now accessible to all.

  4. Luxe-Mag.Com---Books---The-Cult-of-the-Luxury-Brand

    The Cult Of The Luxury Brand by Radha Chadha

    The Cult Of The Luxury Brand is the first book to explore how and why an amazing “luxeplosion” is rocking Asia.

  5. Luxe-Mag.Com---Books---The-Brand-Glossary

    The Brand Glossary by Interbrand

    Recognizing that branding is increasingly accepted as a vital and valuable management function.

  6. Luxe-Mag.Com---Books---Brands-and-Branding

    Brands and Branding by The Economist

    Brands and Branding shows that although the balance sheet may not even put a value on it, a company’s brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.