Luxury Online – Styles, Systems, Strategies, is the first book to critically analyze the business of luxury in the context of the internet, digital media, new technologies and innovation.
Fashion Brands: Branding Style From Armani To Zara by Mark Tungate shows that once a luxury that only the elite could afford, fashion is now accessible to all.
Brands and Branding shows that although the balance sheet may not even put a value on it, a company’s brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.